Press Releases
WYNDHAM VACATION OWNERSHIP INTRODUCES
WYNDHAM BRAND TO SEVIERVILLE, TN
Re-flags Premier Timeshare Resort as Wyndham
Property
ORLANDO, Fla. (April 27, 2007) – Wyndham Vacation
Ownership, the world’s largest vacation ownership company and a
member of the Wyndham Worldwide family of companies (NYSE: WYN),
today announced it has introduced the Wyndham brand to Sevierville,
TN by re-flagging one of its premier resorts in Tennessee under the
Wyndham banner. This change marks one of the first milestones in the
recently-announced re-branding initiative bringing the number of
Wyndham Vacation Resort properties currently in Tennessee to three.
Fairfield Smoky Mountains will now be known as Wyndham Smoky
Mountains. This property, located in Sevierville, TN, is affiliated
with the company’s FairShare Plus portfolio of vacation ownership
resorts. All exterior and interior signage, collateral and marketing
materials will reflect the Wyndham brand.
“We’re extremely proud to introduce the well-known Wyndham brand to
Sevierville,” said Franz Hanning, Wyndham Vacation Ownership
president and chief executive officer. “Carrying the Wyndham name
underscores our growth strategy to broaden our timeshare business to
a wider audience in Tennessee and throughout the marketplace.”
Wyndham Smoky Mountains opened in 2000 and boasts more than 21,000
owners. The property has hosted more than 95,000 visitors since
2003. Wyndham Vacation Ownership also has timeshare properties in
Nashville and Fairfield Glade, TN which will be re-flagged within
the next twelve months. Wyndham hotels are located in Nashville and
Memphis.
In October 2006, Wyndham Vacation Ownership announced that it would
re-brand its industry-leading timeshare companies – Fairfield
Resorts, Trendwest Resorts and Trendwest South Pacific – under the
Wyndham brand. The re-branding process is anticipated to occur over
12 months.
About Wyndham Vacation Ownership
Wyndham Vacation Ownership, a member of Wyndham Worldwide’s (NYSE:
WYN) family of companies, is the world’s largest vacation ownership
business, as measured by the number of vacation ownership resorts,
vacation ownership units and owners of vacation ownership interests.
Wyndham Vacation Ownership develops, markets and sells vacation
ownership interests and provides consumer financing to owners
through its three primary consumer brands, Wyndham Vacation Resorts,
WorldMark by Wyndham, and Wyndham Vacation Resorts Asia Pacific.
Wyndham Vacation Ownership has developed or acquired approximately
150 vacation ownership resorts throughout the United States, Canada,
Mexico, the Caribbean and the South Pacific that represent more than
20,000 individual vacation ownership units and more than 800,000
owners of vacation ownership interests. Wyndham Vacation Ownership
is headquartered in Orlando, Florida, and is supported by more than
16,000 employees globally.
# # #
Media Contact:
Lisa Burby – Vice President
Wyndham Vacation Ownership
Phone: (407) 370-5146
E-mail: Lisa.Burby@wyndhamvo.com
